Goals… Are they something that’s fixed? Or something that’s flexible? I used to think of goals as rather fixed. You choose your goal, then put your head down and work towards that one, singular, (often random?) goal. Right? Hmmmm… Goals do give us guidelines. Without goals, we are constantly chasing the next shiniest thing. Before we ever got any traction on the last, now slightly less shiny thing. This week, as I chatted with Jono Pandolfi who produces ceramic dinnerware for some of the world’s top chefs, I was reminded that goals, while giving us a hypothetical finish line to work towards, are anything but fixed.