Leap and you’ll learn to fly… The key to success is action… The best way to predict the future is to create it… How many of these tropes have you heard? They are usually associated with that scary first step of making a change in your life to go after something you are dreaming about. And while yes, sure, there is often a moment where, regardless of preparation or planning, making a big change feels scary and you just have to finally do the darn thing - at the same time, there are also very real considerations to be made before you take that leap. 

While encouraging each other to go after our dreams and make them happen is important, and while I do believe it is possible to build viable small art businesses for ourselves (clearly), these entrepreneurial tropes - leap and you’ll learn to fly - might actually be doing more damage than good. Sometimes, we leap with the best of intentions, excitement and even planning, and life doesn’t go the way we had envisioned. And frankly, that process isn’t something that gets talked about very often. Which is exactly why I was so impressed with Xioma Ortiz of Hello Xioma and creator of the Domies when she was sharing publicly about the painful decision to close her solo studio.

So what does it mean if the work we’re making isn’t as impermanent as we think? Does it have to be in order to have value? Is there still value when it breaks? 

Thinking about becoming a full time artist is a dream that lingers in the back of many people’s minds. And my assumption is, whenever any of us are dreaming about a change, we mostly think that if we took this leap, if we didn’t have to be bothered with showing up to an office for someone else Monday through Friday, we’d have more time to do the thing we love - to make. But is that what the change is really like? Is selling your work after you

do

What do you do when what you did for fun becomes your job?

So what does it mean if the work we’re making isn’t as impermanent as we think? Does it have to be in order to have value? Is there still value when it breaks? 

Today, I’m thrilled to partner with the one and only Metropolitan Museum of Art to feature an episode from their own podcast - Immaterial: 5,000 Years of Art, One Material at a Time. Each episode examines a material of art - like clay, stone, or even trash and what they can reveal about history and humanity. On today's episode, you're about to hear the story of Stone I recently listened to from their Season 2 launch. The discussion about what happens when the unbreakable not only breaks but shatters had me constantly thinking about every message I’ve ever sent to someone who’s favorite mug has broken. And I wonder how we all might think a little differently about our less than permanent items after listening to this episode of Immaterial: 5,000 Years of Art, One Material at a Time…

As I reflected on what we're doing differently for this market season compared to last year's, I realized a trend that I've also seen after teaching over 200 makers inside our MPSS photography course and journeying along side nearly 100 makers inside of The Community for the past 3 years. And while I don't really believe in magic silver bullets to assured success, this one trait just might be the determining factor from those that do continue to find success vs. those that, understandably, give up.

What does it even mean to “be an artist?” Does it mean you are making work you like to make? Is that art? Does it mean someone else considers you to be whatever their definition of “artist” is? Does it mean not having another job? Or can you be an artist and do something else? Does doing something else actually better allow you to be an artist? Putting it more succinctly, how do you become an artist?

On today’s episode I virtually sit down with Isaac Scott, one of NCECA’s 2024 Emerging Artists, to discuss his own journey in becoming an artist - from first discovering clay, making production work, transitioning to fine art, and ultimately, continuing to figure out how to keep showing up. Because, spoiler alert, perhaps the answer to all of those questions is found in simply (or not so simply) to keep showing up.

If you’re side-hustling your ceramics, are you anxiously awaiting the day you can quit the day job? But what if the day job was actually providing you with the chance to learn to be better at your craft? And no, I’m not talking about a job associated with what you make. I mean a day job totally different than what you dream about making, a job in an office, in a “traditional” employment structure, absolutely not at all associated with the art world. What if that job was actually helping inform how you might be able to dream even bigger about what you could do with your own making business? It might sound crazy, but that’s exactly what Nicole Bernard of NB Makes has been able to find through her communications career. Nicole is balancing a long list of worlds she moves between - from a communications career to growing NB Makes to sitting on boards that make major decisions about funding and somehow also finding the time to commit to a running group. Nicole is taking what she learns from one space and applying it to another - from business to art and art to business. And I think this holistic approach just might be the breath of fresh air so many of us multi-passionate people have been looking for.

Do you ever think about completely changing your life? Like literally, everything - Your job, where you live, what your day to day looks like, maybe even your identity in a way… Or maybe you have done that already, and you are living the dream you had 5 or 10 years ago, but now, as it turns out, it’s not actually the dream? Just even thinking about saying that out loud feels crazy because you worked so hard to get where you are right now. How could you ever change that? Why would you? Should you? Well first off, I just want to say. It’s okay. I’ve been there! Or rather, am there, as I make my own pivots through a career change. Which of course, is exactly why I went about to hear from other artists on how the heck they managed to totally and completely shift their own lives. Enter Henrik Van Ryzin - self-proclaimed reset button smasher, 3 times over. And I think Henrik would agree when I say, with all due respect to his hard work, that he’s not actually all that different, as a human, from you and I. So if you are thinking about making a change, big or small, in your life to pursue something you think could be amazing for whatever the next phase of your life might be, then this is the episode for you. That being said, if you are also simply one of the 48 thousand admirers of Henrik’s work online and have been curious to know how the heck his iconic tiki meets monsters style of making even came about, then this is also the episode for you.

I thought John & I were going to talk mostly about burnout. How it “happened” to him, how he got through it, and perhaps, what he’s doing differently now. But (perhaps rather obviously) it can’t really be broken down that simply. Instead, John and I wound up not only talking about burnout, but also the pursuit of the impossible perfect cylinder, the responsibility we all have to educate others on what we do while also hopefully exciting them, and particularly the realities of the economics of making - whether that be other jobs that help support that reality, but also the internal realities of pricing and finding your market, or rather, finding someone else who has already found your market for you.

In an internet world where there are seemingly endless “educators” available to learn from, what actually qualifies someone to teach a skill? Is it a traditional piece of paper, or diploma, saying that some institution has decided you can? Is it the number of years you’ve been doing the thing? Frankly, there’s really not a fixed formula we can say where x+ y = qualified educator! However, during this chat with Ian Childers, a potter who, as often happens, fell into education by necessity and yet has found a passion for it, I’ve found a few thru lines and a couple of Ian’s philosophies I wholeheartedly agree with - namely, the fact that he’s not only teaching his students a skill set to hypothetically go make a living at this craft, he is also showing his students what it takes to make a living at this craft. As Ian says during our chat, how can he expect his students to trust him if he’s not out there doing it himself? And that I couldn’t agree more with.

There’s a new social media app in the virtual neighborhood. Will it solve all the frustrations we artists have? Maybe. Maybe not… In this week’s solo episode, I dive into all things social media marketing, why a new app probably won’t solve your problems (but it could!), and why maybe it’s a good thing that it’s hard to get attention on the internet. Plus how everything is changing and yet, nothing is changing. Always. I swear it makes sense once you give a listen.

A rare non-potter conversation today on the podcast with Dave Conrey, graphic designer turned email newsletter educator. We talk about the realities of making art and trying to sell that art, approaches to marketing our work without needing to be a part of the hustle-bro culture, and eventually get around to the notion that really piqued my interest when I first met Dave online - committing to one project and one project only for a set period of time in order to focus. It’s a rare conversation without mention of kiln gods or reclaim, but enlightening to see the cross over of similarities when it comes to making a living from the things you make in whatever medium that might be.

We’re back for part two! In this continued conversation with Joy Hanford - a Midwest gal, much like myself, who now lives in Portugal - we get into the topics of the complexities of learning about and navigating bureaucracies in other countries, art as a form of grieving and processing world events like the lockdown and the experience of a global pandemic in another country, starting a business amidst covid, and most of all, defining success for ourselves. Yes, it’s a heavy one my friends. But once again, it’s interwoven with a healthy dose of dry humor and sarcasm because apparently, that’s a Midwestern trait we both have - making jokes amidst heavy subjects to help get you through. Once again, there’s a bit of adult language, so hit pause and grab the headphones if you need to before your hands are covered in mud.

Living abroad. Sometimes, it sounds like the solution to all of my problems. All I need to do is choose a country with national healthcare and town with relatively low cost of living, and TA DA! Making a living from the things we make is solved, right? Right? It can look incredibly romantic online - strolling through tiny streets seemingly too small for cars, surrounded by historic architecture and the depths of tradition for a craft we all love. But how does it actually work? Is it really that simple? Much like anything in life and business, there are pluses and there are minuses. And it’s up to each of us individually to put those things on a scale and decide what’s best for ourselves, individually. However, the decision gets a lot easier when you have more information on the metaphorical scale, which is exactly what this week’s conversation with Joy Hanford - an American born ceramicist who’s been living in Portugal for the last 20 years - is all about.

cghghfghfgh

You’ve taken a few classes at your local community studio and you know you want to make ceramics a larger part of your life. In fact, you want to build your own studio, but what does that even look like? And what might be all the tasks and overhead that community studio has been handling without you even realizing it? What is it actually like to start and run a community studio? While we’re at it, let’s complicate things a bit and open that community studio in one of the most expensive places to live in the country. Lindsay Langsdale is doing just that, in San Francisco, and we’re talking all about it on this episode of The Maker’s Playbook.

Having a collector buy our work... It sounds… amazing! Awe-inspiring? Relieving? Luxurious. All of the above really. But how does it even happen? During the 2024 NCECA conference, Coalescence, held in Richmond, VA I sat down with Peter Beasecker and Louise Rosenfield to chat about their perspectives as maker and collector on how building relationships with collectors begins and how we might each be able to consider fostering our own.

“Etsy vs. Your own website. Which is better?” It’s a question I see asked online endlessly. I see the responses fought over just as endlessly. But is it really an either/or? We dig into that on this next installment of our “The Launch” series - where I dig into the firsthand experiences Francesco & I are having in starting our own ceramics business. Spoiler - We’re using both Etsy and our own website, because there are pros and cons to both. And it’s those pros & cons we discuss in this episode so you can make the decision that’s right for you.

I know I'm not the only one who finds social media to be exhausting. The idea of keeping up with trends sounds equivalent to nails on a chalkboard to me. But at the same time, I know there is a huge opportunity on social media. After all, Instagram alone has 2 billion users. Enter Allie Mason. A data-based marketing strategist who understands that us solo-preneurs and small independent businesses don’t necessarily have the time (or the desire) to be spending all of our time keeping up with the ever changing world of social media. What Allie teaches focuses on using social media for what it can do for us all to grow our businesses, but not having it be our businesses.

On this week’s episode I talk with founding Community member, Connie Cole, about her winding path to becoming a full-time potter. We discuss her battle with imposter syndrome, what finding a “gateway drug” has done for her business and the assault on creativity she’s experienced over time (and of course, how she’s battling against it!)

FOMO (or the fear of missing out) seems to surround us. But it’s especially pervasive online - as we watch other people live their lives (or at least the versions they show us), and do things that perhaps we wish we could do or dream about doing. Like attending a conference perhaps? This week were talking about the realities of attending or NOT attending NCECA as well as the larger issues in our lives and businesses that FOMO causes.